Built to Be Shared: The League of Growers Brand System
When the League of Growers secured a $42,500 MDARD grant to build a regenerative farming network across the Keweenaw, they needed more than a logo. They needed a brand system that could live in the hands of five different farms and still look like it came from one place. Here's how we built it.
A Full Scope Project: Copper Harbor Trails Club
FULL SCOPE marketing, social media management, blogs, seo, newsletters, email marketing with Goose Collective
Website + Brand Messaging for River Trails
How we built the River Trails website. With hours spent initially on understanding their goals and how they wanted to be presented to the world, we delivered a killer website stacked with SEO that is also highly user friendly.
Brand Guidelines: The Answers Founders Are Actually Looking For
Brand Guidelines explained: what they are, why founders need them, and what actually happens when you skip them. Straight answers from a brand studio that's seen both sides.
Email & SMS Conversions Jumped Almost 20% After Inheriting This Inbox
Email and SMS marketing owned channel, we amplified conversions almost 20% from the year after year for White Duck Outdoors.
Your Next Grant Could Fund Your Entire Marketing Strategy
We get asked about this more than almost anything else: Can grant funding cover marketing support?
The answer is yes. Most UP business owners just don't know how to write it in — or that it's even an option. Programs like Innovate Marquette and MTEC SmartZone want the businesses they fund to succeed. That means being visible, being found, and building trust with the people you're trying to reach. When it's framed correctly in your proposal, professional marketing support qualifies. Here's how to do it.
Leelanau Peninsula Roadtrip Guide by Goose Collective x Stillwater Cottage
A Roadtrip Guide to the Leelanau Peninsula by Goose Collective and Stillwater Cottage.
Upper Peninsula of Michigan Marketing Challenges + How Goose Helps Solve Them
Marketing in the Upper Peninsula of Michigan is unlike marketing anywhere else in the state. Businesses here face a unique mix of geographic distance, seasonality, small teams, and deeply rooted community culture, all of which shape how effective marketing strategies need to be built.
Goose Collective: A Marketing Collective Nested in the Upper Peninsula of Michigan
Goose Collective is a full-service marketing and creative studio based in the Keweenaw Peninsula of Michigan, working with businesses across the Upper Peninsula, throughout Michigan, and beyond.