Brand Identity
It’s the feeling people get when they stumble across your name, scroll your feed, or see your work out in the world. We help you shape that feeling into something real, recognizable, and uniquely yours. From logos to full brand worlds, we build identities that look good, feel right, and grow with you.
A brand is more
than a logo
Whether you’re starting fresh or giving your brand a well-deserved glow-up, our branding packages help you build something clear, consistent, and unforgettable. From simple brand guides to complete logo design and visual identity systems, we’ll help you create a look and feel that connects with your audience and stands out everywhere you show up.
What we build
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A full review of your brand’s strategy, visuals, and messaging to identify what’s working and what needs improvement.
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Complete guides that define your visual style, voice, tone, and usage to keep your brand consistent everywhere.
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Original logo concepts that reflect your story, personality, and audience.
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From full transformations to subtle updates, we help evolve your brand while keeping its core intact.escription
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Moodboards and tone explorations that define the feeling your brand evokes before any visuals are created.
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We evaluate how your brand compares to others in your space and find opportunities to stand out.
Michelle SeGuin
Michelle Seguin is a one-of-a-kind: physician, gardener, functional medicine practitioner, and literary storyteller. Her work blends science, seasonal living, food, and place in a way that is both authoritative and deeply human. Goose Collective partnered with Michelle to create a brand identity that reflects the full richness of her voice.
We started with the fundamentals: a visual language, typography, color palette, and templates that capture Michelle’s warmth, intellect, and connection to the Upper Peninsula. Every element was carefully designed to convey approachability, science with soul, and seasonal living as a framework for storytelling.
Next, we translated that identity across her platforms—online and beyond—including her Substack, guides, and future projects. Photography, layouts, and design elements highlight her garden, kitchen, and the landscapes that inspire her, creating a consistent, inviting, and immersive experience. Every touchpoint now communicates her philosophy and engages her community with clarity and intention.
From visual identity to digital presence, this project demonstrates how Goose Collective helps creators bring their message to life, strategically, beautifully, and authentically.
Behind the Brand
Isle Events
Every event tells a story, and Isle Event Rentals provides the pieces that make those stories unforgettable. Their brand, however, needed to reflect the elegance, warmth, and versatility of their offerings. We partnered with Isle to craft a cohesive brand identity that brings the business to life—even before a single event begins.
We started with the fundamentals: a new name, logo, and brand guide that captured Isle’s approachable sophistication. Every element was carefully designed to convey versatility, refinement, and a welcoming personality.
Next, we translated that vision into imagery and digital experience. Lifestyle and product photography highlighted the thoughtful details, textures, and versatility of Isle’s rentals, creating visuals that feel as warm and inviting as the events they help bring to life. Those assets seamlessly informed a modern, intuitive website that not only showcases their full range of offerings but also guides visitors naturally toward booking and inquiries.
The result? A cohesive brand that feels polished, intentional, and full of life, one that tells the story of Isle Events at every touchpoint. From visual identity to digital presence, this project demonstrates how strategic design, storytelling, and photography come together to elevate a brand and make it unforgettable.
Behind the Brand
Small Craft
Small Craft had the vision, we just helped turn it into a brand that actually feels like them. From the first brainstorm, we dug into their story, values, and the vibe they wanted their audience to feel when they interacted with the brand. Moodboards came next, full of colors, textures, and inspiration that captured their artisanal, hand-crafted spirit.
Then came the fun part: logos, color palettes, typography, and little extras like icons and patterns that bring the brand to life. Every choice was made to make Small Craft instantly recognizable, consistent, and just a little bit delightful.
The final result? A full brand guide that feels like a toolkit for showing up confidently everywhere, from social posts to packaging to every corner of their business. Now Small Craft has a brand that doesn’t just look good, it works , connecting with people, telling their story, and growing right alongside them.
Behind the Brand
Let’s get your ideas off the ground.
Whether you’re ready to start a project or just want to talk it through, we’d love to hear what you’re working on. Fill out the form below and we’ll be in touch soon.