About goose collective

Connecting the dots

Our communities are full of people building, creating, and pushing ideas forward, but their stories often get lost between platforms, conversations, and noise. We wanted to connect the dots. We are a bridge between the people doing the work and the people who want to understand, support, and engage with it.

Goose Collective was created to translate ideas into clear, compelling stories, turn momentum into visibility, and help brands show up in a way that feels cohesive, intentional, and alive.

We saw the gap between big agencies and truly listening, so we step in with thoughtful marketing, clear strategy, and gentle nudges that help position our clients where they want to be, without losing who they are.

Rooted in curiosity and guided by purpose, we bring bold thinking to life through thoughtful, collaborative execution.. Let’s create something meaningful together.

REACH OUT!

Meet Sascha

Hi, I’m Sascha, co-founder & creative director of Goose Collective. I lead creative strategy, visual storytelling, and brand direction.

I help turn ideas into well-structured, thoughtful work. I bring a steady, people-first approach to design, making sure creative concepts are clear and intentional.

I’m closely involved in shaping brand systems, guiding creative direction, and managing projects from planning through delivery. I care deeply about how work feels as well as how it functions, and I focus on creating smooth, collaborative experiences for both clients and creative partners.

Connection and communication are central to how I work. My goal is to keep projects organized, teams aligned, and Goose’s work grounded, human, and impactful.

Outside of Goose, I’m a certified yoga instructor and spend time on local trails with my dog, Juno, both of which help keep me present, balanced, and thoughtful in my approach to work.

Meet Haley

Hi, I’m Haley, co-founder and director of marketing at Goose Collective. I lead marketing strategy, storytelling, and communications.

I focus on helping brands clarify their voice and tell stories that feel honest, grounded, and true to place. My work blends photography, writing, and strategy, shaping narratives and visuals that connect emotionally while staying aligned with bigger brand goals.

You’ll often find me behind the camera or guiding the holistic scope direction of a project, ensuring the work feels cohesive across platforms and rooted in real experience. Community, creativity, and the outdoors strongly inform how I approach storytelling and collaboration.

Outside of Goose, I’m usually exploring trails, working on personal creative projects, or documenting sauna culture across Michigan’s Upper Peninsula, an ongoing project that continues to shape how I see and tell stories.

What’s a collective?

We operate as a collective by design, bringing together trusted creatives based on what each project truly needs. No bloated teams or cookie-cutter solutions. Our process is intentional, flexible, and built around clear communication, strong creative direction, and mutual trust.

Designers, photographers, writers, videographers, and more, each selected for their expertise and fit for the work.

Our model is community-focused, creating real opportunities for local and regional talent while delivering thoughtful, high-quality results for our clients.

By operating as a collective, we’re able to take on diverse projects with intention and flexibility building the right team for each job.

Want to be part of our collective?
If you’re an independent creator interested in joining our roster for incoming work, we’d love to hear from you. Reach out and tell us about your work.

Reach out!

What Sets Us Apart

We Listen First

Before strategy, before deliverables, we take time to understand what you actually want to build. We close the gap between big-agency thinking and real human conversations making sure the work reflects your goals, voice, and values.

We Bridge Strategy and Story

We don’t separate creativity from clarity. Our work blends thoughtful strategy with strong visual and narrative direction, turning ideas into cohesive stories that show up consistently across platforms and grow with you over time.

We’re Built for Connection

Rooted in community and collaboration, we act as a connector between teams and audiences, ideas and execution. We help good work travel farther without losing what makes it meaningful.

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Let’s break it down

  • Goose Collective is a creative studio rooted in Michigan’s Upper Peninsula. We partner with brands, businesses, and organizations to create thoughtful, human-centered marketing, through storytelling, design, strategy, and visual content that actually feels like you.

  • Our work spans brand strategy, creative direction, and content creation. We help clarify your message, shape your visual identity, and bring your story to life across digital and print touchpoints.

    This includes branding and identity development, photography and visual storytelling, social media strategy and management, campaign creation, copywriting, and ongoing creative support. Whether you need a full brand foundation or support executing day-to-day marketing, we meet you where you are and build from there.

  • Goose Collective was built to bridge the gap between big-agency polish and authentic storytelling. Too often, marketing looks good on paper but misses the heart of the brand. We started Goose to create work that’s collaborative, grounded, and rooted in listening first.

  • We operate as a collective by design, bringing together trusted creatives based on what each project truly needs. No bloated teams or cookie-cutter solutions. Our process is intentional, flexible, and built around clear communication, strong creative direction, and mutual trust.

    We work on both a project-based and subscription basis. Need a one-off project? Absolutely. Looking for consistent, ongoing creative support? We’ve got you there too—meeting you where you are and growing alongside you.

    • Strong brands are built on clarity, not noise

    • Good marketing should feel like a conversation, not a sales pitch

    • The best work happens when strategy and creativity move together

  • We collaborate with small businesses, nonprofits, outdoor and lifestyle brands, hospitality groups, and growing organizations who care about what they’re building and how they show up in the world.

    If you fall outside these categories, we still encourage you to reach out. We’re always happy to explore whether your project is a good fit.

  • Thoughtful strategy. Great communication. Honest storytelling. Clear visuals. And a creative partner who’s invested in helping you show up confidently and meaningfully across every touchpoint.

    • Care about clarity, quality, and intention, not quick-fix marketing

    • Want your brand to feel human, cohesive, and true, not overproduced

    • Are growing, evolving, or refining and need a creative partner to help guide that next step

    • Value collaboration, communication, and trust over rigid processes

    • Know your work matters, but need help telling the story clearly

Get in Contact