Goose Collective: A Marketing + Creative Agency Nested in the Upper Peninsula
What We Do At Goose
Goose Collective is a full-service marketing and creative studio based in the Keweenaw Peninsula of Michigan, working with businesses across the Upper Peninsula, throughout Michigan, and beyond.
We built Goose Collective to support brands that value storytelling, place, and connection. While we’re proudly rooted in the U.P., our work reaches far outside of it. We partner with local businesses, regional organizations, and out-of-state brands who are looking for thoughtful, strategic marketing that actually works.
Services
Our services are designed to support both lean teams and growing organizations, including:
Marketing Strategy & Brand Direction
We help businesses define their voice, messaging, and positioning—creating a clear foundation for all marketing efforts.Social Media Management & Content Strategy
From content planning to execution, we manage social media with a focus on storytelling, consistency, and long-term growth—not trends for the sake of trends.Photography & Video Content
We create visual content rooted in real environments and experiences, helping brands tell authentic stories through imagery and short-form video.Email Marketing & Audience Engagement
We build and manage email campaigns and automations that nurture relationships, support launches, and keep audiences engaged year-round.Design & Creative Support
From campaign assets to customer-facing materials, we collaborate on design that feels polished, human, and aligned with your brand.
Our approach to marketing is holistic: strategy first, creative execution second, and systems that make marketing sustainable over time.
The Geese Behind Goose
Haley Goodreau (left) Sascha Chesler (right)
Goose Collective was founded by Haley Goodreau and Sascha Chesler, two creative strategists and marketers based in the Upper Peninsula of Michigan.
Together, we bring complementary skill sets to every project, blending strategy, storytelling, design thinking, and execution. We’ve both spent years working in marketing, communications, and creative roles, and we built Goose Collective to offer thoughtful, collaborative marketing without the agency bloat.
Meet Haley Goodreau
Haley, Director of Marketing and Communications, leads storytelling and marketing strategy with a background rooted in photography, social media management, and community-focused work. Her approach centers on capturing the feeling of a place, the people behind the work, and the details that make brands feel human. Find more of Haley’s work experience here.
Meet Sascha Chesler
Sascha, Creative Director, focuses on visual direction and project execution, bringing clarity, and follow-through to complex projects. She’s deeply skilled at turning big ideas into thoughtfully designed work. See more of Sascha’s work experience here.
How We Work Together
As co-founders, we work closely with every client. You won’t be passed off to a junior team or lost in a process you don’t understand. Instead, you’ll collaborate directly with us, two people who are deeply invested in your work and your success.
Being based in the Upper Peninsula of Michigan shapes how we approach marketing: intentionally, collaboratively, and with respect for place and people. At the same time, our experience working with organizations beyond the U.P. allows us to bring a broader perspective to every project.
Nested in the U.P.
Being based in the Upper Peninsula shapes how we approach marketing.
The U.P. is defined by strong communities, seasonal rhythms, outdoor culture, and small teams doing meaningful work. We understand those realities because we live them. That local context allows us to create marketing strategies that feel authentic, grounded, and aligned with how businesses here actually operate.
For Upper Peninsula companies, that means:
Marketing that respects local culture and pace
Clear messaging that speaks to both locals and visitors
Strategies built for seasonality, not just peak moments
We Work Beyond the U.P. (and Always Have)
While many of our clients are based in the Upper Peninsula, Goose Collective also works with organizations and brands outside of the region. Our out-of-state partnerships span tourism, outdoor, lifestyle, and product-based businesses that value strong storytelling and intentional marketing.
What makes our approach work anywhere:
A focus on longterm strategy
Clear brand voice that scales across platforms
Systems that support consistency over time
Whether a brand is located in Michigan or across the country, the fundamentals remain the same: tell the right story, to the right people, in a way that feels human.
Why Clients Choose Goose Collective
Clients work with Goose Collective because we combine:
Local insight from being based in the Upper Peninsula of Michigan
Strategic thinking shaped by work across industries and regions
Hands-on execution that doesn’t get lost in theory
We’re collaborative, organized, and deeply invested in helping our partners succeed—whether they’re a small business in the U.P. or an established brand operating nationally.
“Haley and Sascha bring such amazing and positive energy, their love for the work really shines through. The thought and care that goes into every detail is so appreciated. Highly recommend them to anyone looking to grow their business!”
Ready to Work Together?
If you’re a business in the Upper Peninsula of Michigan, elsewhere in Michigan, or out of state, and you’re ready to invest in marketing that’s thoughtful, strategic, and grounded, we’d love to connect.
Whether you’re just getting started or ready to level up your existing marketing, Goose Collective is here to help.
