our Portfolio

  • Documentary, lifestyle, and brand photography rooted in real moments—created to feel natural, human, and true to the people and places behind the work.

    How we use photography:

    • Reports and storytelling assets

    • Social media and digital campaigns

    • Websites and landing pages

    • Grant materials and proposals

    • Print collateral and promotional materials

    Jump to photography

  • Strategic, campaign-based social media content designed for real teams. This work focuses on intentional planning, clear messaging, and content that supports broader goals, not just filling a feed.

    This portfolio includes social media strategy and content for:

    • Education and awareness campaigns

    • Event promotion and campaign rollouts

    • Community engagement and conversation

    • Ongoing storytelling and brand presence

    Jump to Social Media Examples

  • Print design and promotional materials created for real-world use. Clear, approachable pieces that support outreach, education, and connection in shared spaces.

    Best for outreach that includes:

    • Education and public awareness campaigns

    • Community-facing initiatives and programs

    • Event promotion and on-site materials

    • Sales and informational support

    • Clear, easy-to-find information in shared spaces

    Jump to Examples

  • Email marketing, landing page design, and communication tools that help organizations stay connected, informed, and engaged.

    This work is especially helpful for teams managing:

    • Regular communication with their community

    • Updates around programs, initiatives, or events

    • Messaging for donors, partners, and stakeholders

    • Long-term engagement and educational content

    See Email Campaign Examples

We’ve done this a few times…

Who we’ve worked with

Collection of various logos for outdoor, adventure, and hospitality businesses, including Hancock Trails Club, Bella Vista Motel, Studio 13, DeLano Bat Company, Finlandia Foundation, and Fresh Coast Cabins.

Social Media Marketing

We evaluate, conceptualize, build, design, copywrite your social media posts based on your audiences.

Our social media work includes:

  • Campaign strategy and messaging frameworks

  • Platform-specific copy and visual assets

  • Seasonal or initiative-based content packages

  • Editable templates for internal teams

  • Posting schedules and content hand-off

Best for:
Education campaigns • Events • Community engagement • Ongoing storytelling

A collage of six photos from a mountain biking trail with a warning about serious FOMO. The photos show people biking on a dirt trail through a wooded area, with some riders wearing helmets and safety gear, and one rider smiling with a large black shield. There is also an image of a person standing on the trail surrounded by trees.
A digital calendar for January 2026 showing scheduled social media posts for Facebook and Instagram, with times mostly at 9:00 AM, 11:00 AM, and 11:30 AM.

Our process starts with an evaluation, then we build, send approvals and make edits. We can then share the posts with you with our recommended schedule, or schedule & post for you with our social media scheduler.

Case Study:

Copper Harbor Trails Club

A mountain biker in mid-air after jumping off a dirt trail, with a woman standing below pointing at him, in a wooded forest setting during daytime.

Project objective: Grow reach and engagement and create touchpoints for event & fundraising outreach.

Instagram:

  • Followers: 1,748 → 3,048 followers (+74.4%)

  • Engagement Rate → 14.30% ( +388.2%)

  • Views: 347,221 (+ 1055.2%)

Facebook: 17,743 → 18,790 followers (+6%)

+7.4% Audience Growth

+388% Engagement

+1055% Views

CHTC Social Media grew

+41.8% in 6 months

while working with Goose

Note: Goose also was responsible for photography at events, which boosted organic social content.

Check out one of our Photo Portfolios for CHTC!

Top Performing Posts

Additional Photo Posts Created by Goose

  • A lakeside scene with a grassy lawn, two wooden benches, colorful flowers, and a house by the water, with a blue sky and clouds above.
  • A person with curly hair wearing a black cap backwards, black gloves, a dark long sleeve shirt, and white pants, is holding a baseball bat over their shoulder, facing away. The background features large red text that says "DELANO" and smaller text reading "THE ORIGINAL GAMER" at the top, with a red stylized flame or swoosh graphic in the lower left.
  • A person riding a mountain bike on a rocky trail in a forest, surrounded by spectators cheering and taking photos.
  • Two people wearing helmets and gloves standing on a wooden platform in a natural outdoor setting, celebrating after a trail biking activity, with a Copper Harbor Trails Club sign visible.
  • People on a boat ride looking at a lighthouse on a rocky shoreline, with forested area and an overcast sky in the background.
  • A black and white vintage photo of a two-story building labeled 'Lakeside Resort Eagle Harbor Mich.' with several cars parked in front, placed on the ground with a modern landscape and water in the background.
  • A collage with three images, a person building a trail in the woods, a forest trail, and a group of cyclists by a lake, with text encouraging support, unlocking the backcountry, and protecting for generations.
  • Two women wearing helmets and cycling gear, smiling and talking in a forested area
  • Group of people at an outdoor gathering under a large beige canopy, White Duck Outdoors promoting Cyber Monday deals.
  • Children playing in water with a question about how flu shots help kids overlaid on the image.

Print Design & Promotional Materials

We design promotional and informational materials meant to live in the real world, on community boards, counters, and meeting rooms. Our print work is built to be clear, approachable, and immediately useful, helping organizations share information without overwhelming their audience.

Tri-folds

Posters

Informational hand outs & Mailers

Event Banners

Outdoor Signage

Newsletters & Email Campaigns

Check out our Email Designs for White Duck Outdoors

Our Story

Two women smiling and hugging outdoors in a fall setting with trees and foliage in the background. Sascha Chesler and Haley Goodreau

Founded in Michigan’s Keweenaw Peninsula, we started Goose Collective to bridge the gap between big-agency polish and authentic storytelling. Too often, brands are given strategies that look good but don’t feel true. We’re here to change that.

We’re a collaborative creative studio offering branding, storytelling, social media, strategy, and visual content—bringing together the right mix of creatives for each project. No templates. No fluff. Just thoughtful work rooted in listening, clarity, and collaboration.

We believe strong brands are built through trust, good questions, and stories that reflect who you really are. Whether you’re building something new or refining what already exists, we’re here to help you show up clearly, confidently, and meaningfully.

If you’re dreaming something up, refining what already exists, or just need a creative partner to help you see things more clearly, we’d love to be part of the process.

Learn more about us
Colorful flowers in the foreground with two people walking away in the background, surrounded by trees with autumn foliage in Michigan Upper Peninsula Keweenaw