Work samples
What’s in our portfolio?
Photography
Documentary, lifestyle, and brand photography rooted in real moments.
How it’s used:
Reports • Social media • Websites • Grant materials • Print collateral
Social Media Marketing
Strategic, campaign-based content designed for real teams.
Best for:
Education campaigns • Events • Community engagement • Ongoing storytelling
Digital Outreach & Communications
Email marketing, landing page design, and other communications that help organizations stay connected.
Best for:
Community outreach • Program updates • Event announcements • Donor and stakeholder communication • Ongoing engagement and education
Print Design & Promotional Materials for Outreach
Clear, approachable design for real-world spaces.
Best for:
Education campaigns • Community outreach • Event promotion • Sales support • Public awareness • Quick, easy-to-find information in shared spaces
We’ve done this a few times…
Who we’ve worked with
Social Media Marketing
We evaluate, conceptualize, build, design, copywrite your social media posts based on your audiences.
Our social media work includes:
Campaign strategy and messaging frameworks
Platform-specific copy and visual assets
Seasonal or initiative-based content packages
Editable templates for internal teams
Posting schedules and content hand-off
Best for:
Education campaigns • Events • Community engagement • Ongoing storytelling
Our process starts with an evaluation, then we build, send approvals and make edits. We can then share the posts with you with our recommended schedule, or schedule & post for you with our social media scheduler.
Case Study:
Copper Harbor Trails Club
Project objective: Grow reach and engagement and create touchpoints for event & fundraising outreach.
Instagram:
Followers: 1,748 → 3,048 followers (+74.4%)
Engagement Rate → 14.30% ( +388.2%)
Views: 347,221 (+ 1055.2%)
Facebook: 17,743 → 18,790 followers (+6%)
+7.4% Audience Growth
+388% Engagement
+1055% Views
CHTC Social Media grew
+41.8% in 6 months
while working with Goose
Note: Goose also was responsible for photography at events, which boosted organic social content.
Top Performing Posts
Additional Photo Posts Created by Goose
Print Design & Promotional Materials
We design promotional and informational materials meant to live in the real world, on community boards, counters, and meeting rooms. Our print work is built to be clear, approachable, and immediately useful, helping organizations share information without overwhelming their audience.
Tri-folds
Posters
Informational hand outs & Mailers
Event Banners
Outdoor Signage
Newsletters & Email Campaigns
Our Story
Founded in Michigan’s Keweenaw Peninsula, we started Goose Collective to bridge the gap between big-agency polish and authentic storytelling. Too often, brands are given strategies that look good but don’t feel true. We’re here to change that.
We’re a collaborative creative studio offering branding, storytelling, social media, strategy, and visual content—bringing together the right mix of creatives for each project. No templates. No fluff. Just thoughtful work rooted in listening, clarity, and collaboration.
We believe strong brands are built through trust, good questions, and stories that reflect who you really are. Whether you’re building something new or refining what already exists, we’re here to help you show up clearly, confidently, and meaningfully.
If you’re dreaming something up, refining what already exists, or just need a creative partner to help you see things more clearly, we’d love to be part of the process.
