Social Media Marketing

Social media works best when it’s intentional — not rushed, not random, and not built on trends alone. At Goose Collective, we help brands show up online in a way that feels aligned, organized, and sustainable. Whether you’re starting from scratch or refining what you already have, we build social media strategies that support your goals, reflect your brand voice, and connect with the people you actually want to reach.

Thoughtful strategY. Consistent content. Less guesswork.

Social Media Portfolio
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A Quick Look at What We Do

We approach social media as a long-term storytelling tool, not just a posting schedule. Our work blends strategy, creative content, and clear reporting so you always know what’s being shared and why it matters.

  • We create on-brand content designed to stop the scroll and feel natural in-feed.

    • Captions written in your voice

    • Visual direction and content planning

    • Content built for consistency, not burnout

    • See our Content Writing & Storytelling Page for more details

  • Campaign-based storytelling for launches, events, seasonal moments, or announcements.

    • Campaign concepts and messaging

    • Content themes and rollout plans

    • Coordinated visuals and copy

  • Clear insights that help you understand what’s working, and what’s not.

    • Performance snapshots

    • Engagement and growth trends

    • Actionable takeaways (not just numbers)

  • For teams who want guidance, structure, or a second set of eyes.

    • Strategy sessions

    • Content audits

    • Platform-specific recommendations

Some Content
We’ve Create

We plan content intentionally across formats to keep feeds engaging and balanced. Every piece of content serves a purpose — whether that’s connection, education, or visibility.

Photo Posts

  • A lakeside view featuring a yard with grass, bushes, flowers, and two wooden benches facing a body of water with boats and houses on the opposite shore. The sky is partly cloudy. There are speech bubbles with text: Copper Harbor Michigan
  • A person holding a baseball bat wearing a black Nike shirt, gray gloves, a black cap, and beige pants with a black Nike waistband, with a graphic design background featuring large red text that reads 'DELANO' and the words 'THE ORIGINAL GAMER' above.
  • A mountain biker wearing a yellow shirt and helmet riding downhill on a rocky forest trail surrounded by spectators clapping and taking photos. Copper Harbor Trails Club
  • Two smiling women wearing helmets and biking gear standing atop a dirt trail structure at Copper Harbor Trails Club, with a logo and thank you message overlayed on the image.
  • Two children on a boat looking at a lighthouse on an island with a house, trees, and a transmission tower in the background.
  • A black and white photograph of a two-story building with a porch and several parked vintage cars in front, labeled "Lakeside Resort Eagle Harbor Mich." The photo is propped against a scenic outdoor background with the ocean and sky.

Reels / Short-Form Video

Carousel Posts

Text overlay on a scenic autumn landscape. The text reads: "FIVE FALL DAY AGENDAS IN COPPER HARBOR" and "Starting from the Bella Vista Motel."
A digital schedule titled "The Fall Color Chaser" outlining three activities for different times of the day: morning coffee on the patio and scenic viewing on Brockway Mountain drive, afternoon hike at Estivant Pines, and evening sunset from Hunter's Point, with icons representing the time of day.
Text overlay on a scenic water background listing a day of outdoor activities: morning kayaking, afternoon mountain biking or hiking, evening lake plunge with a warm shower and cozy cottage dinner, plus a game of euchre.
Schedule of daily activities including morning lighthouse visit, afternoon walk at Fort Wilkins, and evening stargazing at Lake Superior at the harbor dock.
A mobile app screen titled 'JAM FOR THE FOODIE' with a blurred burger image in the background. The screen displays a daily meal plan: morning includes thimbleberry donut and pastries at Jansen's, afternoon features a burger at Zik's, and evening plans are for dinner with a view at Harbor Haus. There is a swipe prompt at the bottom.
A digital-style weekend activity plan with a background of smooth pebbles. The plan includes morning walk and wave watching, browsing shops and grabbing a snack, and relaxing under the stars with hot tea. Contains icons of a sun, leaves, and stars.
Text overlay on a lakefront scene promoting Bella Vista lakefront basecamp and Michigan Keweenaw Upper Peninsula Copper Harbor adventure.

Not sure what level of support makes sense for your brand? That’s okay, that’s what discovery calls are for.

Book a 30-minute discovery call to talk through your goals, challenges, and what kind of social media support would feel most helpful right now.

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