White duck Outdoors
Industry: Outdoor Gear/ E-commerceServices: Email/ SMS Strategy & Marketing, Photography, Product Launch StrategyBuilding a Cohesive Growth Engine for White Duck Outdoors
White Duck Outdoors partnered with us to bring a more strategic and cohesive approach to their email marketing and design, ensuring alignment with their brand standards and messaging. We developed and executed targeted campaigns that build excitement, strengthen brand trust, and drive lead generation for key sales and promotions.
Since the start of our partnership in early 2025, our relationship has expanded beyond email into broader brand storytelling.
We conceptualized and produced a winter lifestyle photoshoot in the Keweenaw, delivering high-impact imagery that showcases White Duck products in real-world snow conditions. This shoot also supported the launch of a new product, the Trailside Camp Blanket, providing campaign-ready assets that elevated its go-to-market presence across channels.
Email & SMS Marketing
Strategic email and SMS campaign development aligned with seasonal moments and product launches
Ongoing email + SMS flow optimization, including creation, updates, and lifecycle management
Refined audience segmentation and content design to better match customer intent
Enhanced product storytelling across channels, focused on real-world outdoor use
Created high-impact, can’t-miss touchpoints that capture attention and drive action
Key Initiatives
+13.25% increase in total placed order value year-over-year
Significant lift in email engagement and campaign performance
Consistent month-over-month growth in flow-driven revenue
Stronger customer trust and conversion through clearer, more compelling messaging
Established a scalable retention system built to drive ongoing revenue
Our Impact
“We’re here to add we create touch points that are impossible to skip”
Seasonal Photoshoot & Brand Visibility
Expanded White Duck’s visual storytelling beyond traditional use cases by introducing a winter lifestyle campaign designed to showcase product performance in snow and cold-weather environments.
Key Initiatives
Conceptualized and executed a winter photoshoot in the Keweenaw
Captured real-use scenarios in snow and extreme conditions
Produced campaign-ready assets for cross-channel use (email, web, product launches)
Supported launch creative for the White Duck Camp Blanket
Our Impact
Understanding the holistic vision between product photography, email marketing, design, we were able to implement an entire email/sms launch strategy alongside White Duck’s internal team
Increased brand visibility among cold-weather and shoulder-season campers
Positioned White Duck products as reliable in new, more rugged environments
Expanded audience perception beyond fair-weather camping into year-round usability
Delivered high-performing visual assets that elevated campaign quality and engagement