Full Scope Marketing for

COPPER HARBOR TRAILS CLUB

Driving engagement, crafting stories, finding a presence.

At Goose Collective, we bring a strategic, community-first approach to our work with Copper Harbor Trails Club. Our strengths lie in crafting holistic marketing strategies that increase engagement, boost trail awareness, and foster long-term support. From storytelling-driven campaigns and event promotion to on-brand visuals and educational messaging, we’re proud to help CHTC grow its impact while keeping the spirit of Copper Harbor’s trails front and center.

Monthly Work for CHTC

Photography

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Social Media Management

Instagram - Facebook

+ 25% since 5/2025

Managing the day-to-day presence on Facebook and Instagram, including scheduling posts, sharing event updates, and posting engaging, on-brand content. We also track analytics to understand performance and continually improve reach and engagement.

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View fullsize We’re swapping wheels for running shoes as Ride the Keweenaw Trail Runs take over the trails! 🏃💨 Some sections of trail will be temporarily closed Saturday evening and Sunday morning. Please respect closures + course markings so runner
View fullsize Curious how Copper Harbor’s world-class trails stay ride-ready?⁠ Join us Saturday, July 19 for a hands-on trail work + education day with the Copper Harbor Trails Club!⁠ ⁠ We’re inviting riders, hikers, and community members to learn by
View fullsize Looking for a trail that’s fun for everyone this long holiday weekend? Garden Brook is a 2.3-mile blue gem with just the right mix of challenge and flow. Think twisty singletrack, wooden bridges, creek views, and swoopy berms—perfect for
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View fullsize Don’t be that rider. You know, the one who passes on a blind corner, rides muddy trails, or buzzes around hikers without a word.⁠ ⁠ Also this:⁠ 🚫 Creates "new" side shoot trails switchbacks⁠ 🚫 Ignores trail closures + signage⁠ 🚫 Ri
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Project Two