We’re Goose Collective, your creative co-pilots in marketing strategy, storytelling, and design.

CREATIVE THAT STICKS THE LANDING

WHAT WE OFFER

From big-picture strategy to nitty-gritty content creation, we offer full-stack marketing services built around your brand’s unique story.

Brand Strategy

Social Media Management

Content Writing & Storytelling

Brand Identity & Design

Website Design

PR & Community Engagement

Photography

Need something a little outside the nest? We’re always up for a new adventure.

Curated Creative Content

  • Sascha Chesler

    Co-Founder, Creative Director

  • Haley Goodreau

    Co-Founder, Director of Marketing and Communications

A FEW OF THE

BRANDS OUR CO-FOUNDERS HAVE WORKED WITH

Don’t just take our word for it…

  • “Sascha and Haley bring the perfect balance of creativity, clarity, and communication. Their ideas are fresh and imaginative, but always grounded in clear strategy. They’re incredibly easy to work with—focused, responsive, and genuinely collaborative. Working with them has felt like having true creative partners.”

    Harrison Smith, Assistant Executive Director, Copper Harbor Trails Club

  • “Haley is a generous and skillful collaborator with an ability to identify story narratives and chart a creative direction that will click with our audiences. Haley's eye for design is one of her strongest assets.”

    Cyndi Perkins, Associate Director of Communications, Michigan Tech

  • “Sascha is an extremely observant and is always bringing her thought leadership into the scope of each process - driving improvements across the entire business. Working with her is enlightening, impactful, and joyful.”

    Jeni (Schmidt) Gilpin, business operations manager at TikTok

  • “Haley is an absolute joy and breath of fresh air to work with. She is incredibly talented as a marketing professional, extremely insightful, and always asks great questions. If you're considering her for hiring, I truly can't recommend her enough.“

    Olivia Myers, Growth + Operations Lead at Chatterkick

Why Goose?

Michigan’s Keweenaw Peninsula is buzzing with growth — new businesses, creative ventures, and passionate founders. But many don’t have the time, tools, or team to build a strong marketing presence.

That’s where Goose Collective comes in. With 20+ years of marketing and communications experience, we offer hands-on, deeply rooted support to help you connect, grow, and stay focused on what you love: running your business or organization.

When you work with us, you’re tapping into the expertise of seasoned professionals who understand the local landscape and can craft strategies that deliver results.

Work with our flock.

Tell us about your project.

We partner with small businesses, creative teams, nonprofits, and purpose-driven brands ready to level up their marketing. Here’s how we kick things off:

  • Brand deep dive. We start by getting to know your team, your audience, and what makes you tick. Bring your brand guide (or let us help build one), tone of voice, key dates, and any must-know info.

  • Goal setting. From sales and outreach to hiring or awareness, we help define what success looks like—and the strategy to get there.

  • Audit & ideas. We review what’s in place, highlight what’s working, and offer fresh, creative ways to strengthen your presence.

  • Measure what matters. With metrics in place and regular check-ins, we keep momentum going and adjust as needed.